James Madison University

Lead the way and show your James Madison University Dukes pride! Securely shop our online store for all NuMercy has to offer. Your authentic fan gear awaits! Whether you are getting ready for school or relaxing at home, don't leave behind the perfect backpack or duffel bag to show your team spirit. Pick up a cozy bath robe and throw blanket to relax and watch your favorite team at home. Nothing says number one fan more than transforming your bedroom with the perfect team comforter set and your bathroom with James Madison University Dukes bathroom accessories like a soap dispenser, trash can, or the perfect shower curtain.

Show your friends who is the bigger fan. Set the stage for the best game day watch party with throw pillows, rugs, fleece blankets and more. Grab a hoodie for those chilly game nights and the perfect necktie for your next office team meeting or as a gift for the men in your life. Don't forget to grab an ornament for your friend. No day has to go without showing your James Madison University Dukes pride!